Advocate Marketing, Influencers are the new salesforce
Main take-away: To speed up our growth influence marketing is essential. For winning bigger deals AR is essential. To retain your existing bigger customers, AR is essential.
Advocate Marketing, how to keep track of your growing fan base and monetize them to do grow faster. This is seen as the most effective sales and marketing strategy to win more and faster deals. It's a growing domain which is undervalued at TOPdesk at this moment and needs to scale up fast to stay relevant for our customers and potential markets
