Main take-away: To speed up our growth influence marketing is essential. For winning bigger deals AR is essential. To retain your existing bigger customers, AR is essential.
Analyst relations 2019 the next step. This year we are investing heavenly in AR Events to set TOPdesk on the global map and influence the influencers to let them see TOPdesk is a Global and relevant player for their clients. This way we win more bigger deals, it increases our average dealsize, existing customers will see TOPdesk as a relevant partner and stay with us! This can be the big jump towards a MQ mention for 2020. And this is when the magic happens.
